The growth of the Australian fine wine industry
Australia has spent the last 200 years making wine. Its efforts are starting to pay off, as the land down has started to develop a reputation for making excellent wine in the past few decades. Now it produces vintages that rival those made by established powers in the fine wine trade such as France, Spain and Italy.
There are regions in the south of Australia that have the temperate climate and ideal soil types needed to produce first class vino. This has allowed areas such as Victoria, Queensland, Tasmania and New South Wales to become famous for their ability to produce quality grapes such as Shiraz, Cabernet Sauvignon, Chardonnay, Merlot and Pinot Noir.
The AGWA Wine Export Approval Report March 2015
New export figures published in a report by the Australian Grape and Wine Authority (AGWA) show that demand for Australian fine wine has continued to surge. AGWA’S Wine Export Approval Report March 2015 shows that the land down under registered a 3.6% rise in volume and a 3.9% in the value of its wine exports between March 2014 and March 2015.
AGWA CEO Andreas Clarke was quoted by Drinks Business explaining the role fine wine played in this surge. Clarke explained that “some of the strongest growth is seen in the premium price segments.” The CEO went on to explain that “while the above A$7.50 price segment accounts for just 5% of total export volume, the value share is considerably higher at 27%.”
Demand for Australian fine wine has risen in Asia
Clarke also pointed out that a fair share of this growth can be attributed to the rising popularity of Australian fine wines in Asian markets such as China. The world’s largest continent accounted for more than half of exports of Australian wines priced above A$7.50 in the year to March 2015; a rise of 13% from the year before.
Andrew Caillard MW, who established Langton’s (Australia’s fine wine classification system) agreed with Clarke. He was quoted by another Drinks Business article saying that “Australia is really making its best wine now. We’re seeing iconic vintages year after year and Asia, especially China, is leading the demand for top-end wine.”
Find out why everybody loves Australian fine wine
Therefore demand for Australian fine wine is rising across the world, especially in Asia, because people are coming to realise what a fantastic product it really is. Find out why it’s rising in popularity by sampling a selection of Australian fine wines from the Ideal Wine Company.