Is Brexit set to raise Champagne and Prosecco prices in the UK?

In June 2016, Brexit caused a national storm between whether the country should vote to leave or stay in the European Union.

Once again it seems Brexit is causing more problems for the country, as Champagne and Prosecco prices are set to rise due to inflation and the weakening of the pound.

The changes

Champagne and Prosecco prices are said to rise due to higher inflation and the weakening of the pound. It has also been warned, by the UK’s Wine and Spirit Trade Association, that potential duty increases will cause a rise in the prices of Champagne and Prosecco.

This is said to be by 5 per cent or £1 and by 9 per cent or 59p per bottle. UK Champagne lovers will have to pay a sizeable £2.67 in duty, however in France it will cost just less than 6p. At present, French customers pay 3p versus the £2.08 paid by British customers in duties.

What does this mean?

The wine industry supports 270,000 jobs and contributes £19.9 billion into the UK’s economy. However, many are urging the Chancellor Philip Hammond to make a 2 per cent duty cut, therefore urging more wine sales overall. An average bottle of wine may see an increase of 10% in the UK, an additional 59p per bottle.

In 2016, British wine lovers bought 131 million bottles of sparkling wine from UK shops and supermarkets. This is up 13% from the year previously. A war sparked between British supermarket chains as they applied huge discounts in order to compete against each other.

Facts and figures

Research has shown that sales of sparkling wine has risen by a substantial 80% in the last five years. There’s a huge demand for Prosecco, as it outsold Champagne for the first time in Britain from 2015-16. Contrary to belief, ‘Dry’ January didn’t slow down the sales of Prosecco. According to The Independent, sales of the sparkling Italian wine increased by 79% in January compared to the same month of the year prior.

Our advice? Stock up before it’s too late! Prosecco can be bought from Ideal Wine Company’s Burkes’s Peerage Selection, and Champagne from the range of Champagnes in stock.

Sparkling Wine Sales To Rise Over Christmas

It’s traditional to raise a glass of Champagne over Christmas and New Year. New evidence shows that consequently, British sparkling wine sales are set to rise dramatically over the Christmas season.

National love

‘Sparkling wine’ is the name given to any type of carbonated wine. However there are various types of sparkling wine, such as Champagne, Prosecco and Cava. The differences between sparkling wines concern their production methods, which are governed by legal guidelines. Champagnes, for example, see carbonisation take place within the bottle, while for prosecco, this happens in steel tanks.

We Brits have a fondness for sparkling wine, especially Champagne. The UK is the Champagne industry’s biggest export market. Our Champagne market expanded at three times the rate of the global sector as a whole last year. But Prosecco is also becoming increasingly popular, due to its sweeter taste and lower price, showing just how large the appetite for sparkling wine is in this country.

Christmas tipple

Many people love sparkling wines, because they have long-been viewed as the ultimate luxury tipples. Historically these wines, especially Champagne, were reserved for rich aristocrats while in the modern era, they have been associated with Hollywood, so when we drink Champagne, we feel like stars. A lot of people quaff Champagne at Christmas, when they want to treat themselves to a luxury item.

This means that we weren’t surprised when we learned that sparkling wine sales are expected to increase by around 500% on the Friday before Christmas, according to Sainsbury’s. In a new report, the supermarket chain dubbed this occasion ‘Fizz Friday,’ citing it as the biggest day of the year for sparkling wine sales. In contrast on a ‘normal’ Friday, roughly 500,000 bottles are sold on average.

Stiff competition

Sainsbury’s research also sheds light on Christmas demand for the different types of sparkling wine, according to The Drinks Business, an industry publication. Consumers are more likely to plan ahead to buy Champagne, the supermarket found. On average, consumers search for Champagne online up to three weeks in advance, a week earlier than they do for Proseccos and other sparkling wines.

But the most widely-searched alcoholic item on the Sainsbury’s website is Prosecco. Consumers are projected to spend £9m on the Italian product before Christmas. The supermarket also discovered that 57% of Prosecco sales happen at Christmas, while that number was 28% for other sparkling wines and 15% for Champagnes. Meanwhile, 35% of those polled said they were more likely to buy sparkling wine at Christmas, with 14% admitting that they are more likely to give Champagne as a gift.

Buy Champagne

It’s clear that wine enthusiasts across the country will raise a glass of sparkling wine this Christmas, to ring in this beloved national holiday. If you want to join them, why don’t you buy a premium product from Ideal Wine Company? Just visit our website and browse our Champagnes list, where you can find iconic brands like Veuve Clicquot and Dom Perignon, securing the perfect bottle for the holidays!

Three Trends Transforming Wine Right Now  

Long-established traditions many have shaped wine-making, especially in old world regions like Bordeaux, but some things are now changing. Technology and shifting consumer attitudes are altering how we make, serve and drink wine, sparking new trends.

For instance, if you purchase the Dom Perignon 2000 from Ideal Wine Company, you’ll receive a quality drink, produced according to strict guidelines. Champagne houses have been legally required to conform to specific production rules since 1891.

In an interview with Business Insider, Master Sommelier Devon Broglie revealed several trends which are transforming wine right now.

Everyday bubbles

The terms ‘sparkling wine’ and ‘Champagne’ have practically been interchangeable for decades. Champagne has a history of being the drink of kings, meaning that many modern consumers see it as the ultimate luxury tipple. Because of this association, sales of Champagne sank in the years following the global economic crash of 2008, as consumers did away with luxury items to conserve cash.

But people are starting to buy Champagne again. Along with the emergence of lesser-known products like Cava, Prosecco and Moscato, this has allowed sparkling wine sales to rise in recent years, sparking new interest in bubbly as an everyday tipple.

Broglie said: “Sparkling wines from all over the world are popular, and people are spending less and less energy believing they’re only good for celebration and more and more time using them as a palate starter, an aperitif.”

Hello chilled reds

It is vital that you serve wine at the right temperature. With this strategy, you will ensure that the bottle is subjected to the right amount of cold or heat needed to bring the best flavour characteristics out of its wine. Traditional wisdom dictates that it’s best to serve red wine at room temperature, but recently, some experts argued that if already opened, red wines should be served chilled.

Broglie took this further, arguing that it’s a good idea to serve some red wines, even if they haven’t been opened, chilled during autumn.

“This can play for August, September, October, as you still have warm weather, but you’re moving into a cooler time.”

Broglie warned that you should only chill lighter, more acidic reds such as Beaujolais, while more alcoholic, fuller bodied varieties taste better at room temperature.

Getting more experimental 

The Master Sommelier also noted that the rapid advancement of internet and smartphones is changing how we as consumers engage with wine. With these devices, consumers can buy wine online through retailers like Ideal Wine Company easily. He added that “customers are thirsty for knowledge” and these devices are making it easier for them to find wine information at their convenience.

Because it’s easier to find information, consumers are no longer sticking to one “go-to-wine,” Broglie added. Increasingly, they are starting to get more experimental, trying different vintages to determine which wines they like and how to source other wines with similar qualities.

Some retailers are now creating new campaigns to attract more informed customers, citing US supermarket Whole Foods’ recent ‘Wine from Chile’ promotion as an example of this trend according to Broglie.

Rapidly changing wine landscape

With these trends, we see that wine is not static. The world in which we live is undergoing a period of change unlike any seen in human history and the global wine sector is rapidly shifting along with it. We would advise you to embrace new wine trends, rather than shy away from them. With a product as complex as wine, you never know, you might just stumble on a new way to enjoys its rich flavours!

What’s The Difference Between Sparkling Wine And Champagne?

Is Champagne a sparkling wine? What’s the difference between the two? Ideal Wine Company investigates.

Types of sparkling wine

The term ‘sparkling wine’ refers to all products which are made via secondary fermentation – the process by which wines are carbonised. But wine-makers worldwide have developed various methods for producing sparkling wine, with some regions becoming famous for these signature products.

Gradually, bodies in various sparkling wine regions established rules to govern how their signature products can be made. Therefore, Champagne is a type of sparkling wine, which is made via specific rules. Other popular types of sparkling wine include Prosecco, Cava and Cremant. Below we explain the key characteristics which define these types of sparkling wine.


Produced in the French region of the same name, Champagne is perhaps the most famous of all sparkling wines. Champagnes can only be made from three different types of grapes: Chardonnay, Pinot Meunier and Pinot Noir. Furthermore, these sparkling wines get their bubbles via the traditional secondary fermentation process, where the carbonisation takes place inside the bottle.


France’s other famous sparkling wine is called Cremant. It is produced in a wider range of regions than Champagne: Loire, Limoux, Jura, Bourgogne, Bordeaux and Alsace. It’s also made from a broader variety of grapes including Riesling, Pinot Noir, Pinot Gris, Auxerrois, and Pinot Blanc, but it does utilise the same method of secondary fermentation, even though the final product isn’t as effervescent.


In contrast Prosecco is the signature sparkling wine produced in the Veneto area of Northern Italy. These drinks can be made from a wider range from Champagne, but typically they are produced from Prosecco and Glera grapes. One of the key differences between Champagne and Prosecco is the secondary fermentation process, which for the latter product takes place in a steel tank.


Cava is made in the Catalonia region of Spain. It can only be made from several types of grape which are native to the Iberian nation: Macabeo, Parellada and Xarel-Lo. Cava is also made via the ‘Champenoise’ traditional method i.e. in the bottle, used to aid carbonisation in Champagne.

Buy Champagne online

Sparkling wine refers to all wine which is carbonised and Champagne is a type of sparkling wine. For a number of reasons, Champagne is often seen as the most luxurious product, so it is typically the most expensive of all sparkling wines. However if you buy Champagne from an online retailer such as Ideal Wine Company, you can find quality bottles for very decent prices!