The countdown to Christmas has now started. There’s nothing better than relaxing with mulled wine a drink that’ll warm you up on even the coldest of winter nights, over the holiday season. If you’re a fan of this classic treat, keep reading, as Ideal Wine Company explores the history of mulled wine.
Consumers worldwide are flocking to purchase niche premium drinks, according to the results of a new study. The Ideal Wine Company investigates.
Global Trends Report
London-based market research organisation IWSR has recently released its latest Global Trends Report. Compiled every year, this paper utilises drinks sectors research from over 118 nations, in order to provide key insights on both emerging and continuing industry trends across the planet.
IWSR found that across major markets, consumers are trading-up to higher value products. Here at the Ideal Wine Company we specialise in providing fine wines, so we understand that when you purchase high-end bottles, you’re in for an amazing drinking experience. Browse the Ideal Wine Company’s Champagne list today if you’re looking for the ultimate luxury drink!
Erosion between categories
Within the Global Trends Report, IWSR also discovered that consumers are gradually embracing other drinks categories. The firm noted that the growth of craft production is still going strong, while there have also been increases in niche categories such as premium mezcals and Japanese whiskey.
IWSR also witnessed “further erosion of the boundaries between categories,” in the past year, with consumers increasingly becoming more adept at swapping between them. Going on, the report explained: “Consumers are showing an increasing willingness to switch categories if another appears more dynamic or fashionable. This has led to migrations not only within spirits, but also in some cases between broader categories.”
Exploring key demographics
Industry publication The Drinks Business writes that the within the paper, IWSR explored the key demographics that are increasingly shaping the modern drinks industry. IWSR noted that millennial consumers, those aged 21 to 38, are gradually becoming more important in established drinks markets. For instance, earlier this year, a study from the Wine Market Council, an industry non-profit body, showed that millennials now drink more wine than any other age group in the US.
Meanwhile, the report also found that women are increasingly engaging in emerging drinks sectors, especially those of Asia, Africa and Latin America. Within the paper, IWSR further noted that convenience and online drinks sales continued to expand throughout the past year. Recently released figures indicate that increasingly, British consumers are buying wine online.
Buying premium drinks online
Due to the global economic recovery and rise of digital technology, more Britons are choosing to purchase fine wine on the internet via online retailers such as the Ideal Wine Company. Buying wine online with us is incredibly easy. Select your vintage on our official website, head to our ‘checkout’ and then submit your payment, in order to purchase a truly fantastic luxury bottle!
New figures have shown that the practise of buying wine online continued to prove popular among British consumers throughout 2015.
Buying wine online
Recently, the first ever Millennial 20/20 Summit, an event which explored how companies can market to consumers aged 18-35, was held in London. At this event, experts revealed that globally, millennials have a combined buying power of US$200bn, suggesting that business’ can tap into this lucrative consumer base by engaging with this audience online.
But as digital technologies have advanced, the practise of buying wine online has become really popular in the UK. The Global Wine Quarterly Q4 Report from Rabobank, suggests that British online wine sales expanded by 11% during the first quarter of 2015, indicating that UK consumers are increasingly using the internet to execute wine purchases.
Figures for 2015
According to The Drinks Business, an industry publication, online UK wine sales topped £800 million (m) last year, indicating that these purchases now represent 11% of the nation’s wine market. A survey conducted by Wine Intelligence, found that 7.4m (25%) of the UK’s 29.6m wine drinkers ordered vintages online last year, spending an average of £7 per bottle.
The study went on to predict the future trajectory of the UK online wine sector. Figures suggest that the UK internet wine sales’ share of the overall market will expand to 14% during the next three years. Furthermore according to Wine Intelligence, the number of people who search for information on wine via the internet has grown by 28%, to 17.2m in the past five years.
Meanwhile within the same period, the number of consumers posting about wine online or discussing wine on the internet nearly doubled. Discussing why buying wine has become so popular in the UK, Wine Intelligence said that UK online wine purchasers are often younger i.e. millennials and possess an above average interest in our favourite tipple.
Buying with Ideal Wine Company
According to Wine Intelligence’s research, what British online wine buyers appreciate most about purchasing bottles on the internet is how convenient this practise can be. As a first-rate online wine service, at Ideal Wine Company we ensure buying wines online with us is as convenient as possible.
Have you tried the Ideal Wine Company’s Two Hands Zippys Block 2008? It’s a sumptuous Australian red which is simple to buy online, delivered to your door!