Wine may be considered a luxury for many people, but the way the wine industry reacts to challenges often shapes the way consumers make their choices.
There are lots of reasons why people buy wine. For example, it’s the most gifted product at Christmas. But according to a 2018 study on the habits of wine consumes, 79% of wine buyers just like the taste, indicating they are not swayed by origin or ingredients. The survey also showed that 80% of people say that the cost is the main factor to consider when choosing wine.
Wine industry reacting to consumer tastes
Getting value for money will remain top of the list for the average consumer in 2019. As many countries are going through a period of political and economic changes, this inevitably affects the way people choose to spend their money. Often, this means more people spending less.
In the US, the relative strength of the dollar means certain German wines are more affordable. German Rieslings are likely to be popular, as buying trends pick up after a slow few years. Other great value options for UK and US buyers include rosé from French regions outside of Provence. For example, rosé from Loire, the Rhone Valley, Bordeaux and Gascony will be popular next year.
Environmental impact on wine-making
This year has been phenomenal for UK wine makers, with the biggest and best grape harvests likely to lead to a bumper vintage. And while this is a positive side-effect of rising temperatures, it also shows how much the wine industry must adapt to the new normal. Weather patterns are far more unpredictable, and this will continue. Winemakers are taking note of the changes in climate and their effects on the industry all over the world.
In California, winemaker Laura Diaz Munoz says that increases in temperature and the corresponding stress on water supply are among the environmental concerns for 2019: “Cooler regions are not cooler regions anymore.” She suggests that the industry will adapt by planting in new regions and changing varieties of grapes to match the climate changes.
Owner of Garden Creek Ranch Vineyards & Winery in California, Karin Warnelius-Miller agrees. She says: “In California, we are now living in a different reality than years past. Fires, smoke taint and drought – these are our dominant concerns for 2019 and into the future.”
Health and well-being
As well as the effect on wine-making from climate change and a drive towards value by consumers, 2019 will likely see a continuation of people balancing alcohol intake. Wine is being enjoyed more as part of a meal than as a standalone drink, and there is a corresponding interest in lower alcohol options. Journalist and expert on trends in the wine industry, Deborah Parker Wong says: “The wine industry’s commitment to education is exemplary and the emphasis on consuming wine with food is ever present.”
These are just some of the industry and consumer trends that will affect how people choose their wine as we move into 2019.